Pitching a Story | Margin & Matter

A pitch is a small piece of reporting

A pitch should show that the story exists beyond its theme. Instead of proposing an essay about repair, introduce the repairer, object, archive, or conflict that lets a reader encounter the subject in a particular way.

Three or four considered paragraphs are usually enough. Include the central question, what you already know, who you can speak with, what remains to be reported, and why you are suited to the assignment.

What an editor needs

Part
Useful detail
Opening
The scene, person, or discovery that makes the story tangible
Question
The tension the reporting will examine—not only the broad topic
Access
Confirmed and prospective interviews, places, documents, and images
Shape
A likely narrative route and the approximate length
Contributor
Relevant experience and two links that show how you work

What happens next

If a pitch interests us, an editor will ask questions before offering a commission. Together you will agree the angle, approximate length, fee, expenses, deadline, and any photography or illustration. The commissioning email records those terms.

During reporting, tell the editor early if access changes or the evidence points toward a different story. A strong commission can change shape; it should not change shape in silence.

Pitch the journal